Search Engine Optimization

Online Marketing

Launching your website is not the end result here.  The website has to work for you.  We have not had a single client come in with the goal to build a website.  The website is just the vehicle through which to accomplish their goals.  What is your goal?  That is the first question our online marketing specialists will ask.

 

There is no "build it and they will come" element to the web. Nor is there a form you can fill out to get your website listed at the top of every major search engine. SEO, or search engine optimization, is an art, as well as a science and we produce results. We start with the discovery process.  We need to know your goals and your business to develop a list of keywords.  These keywords/phrases are the foundation of the process.  Not only should your website be optimized to be search engine friendly, but also optimized for specific words and phrases...your keywords/phrases.  It is through these phrases that customers will find you.  

 

Your search engine position is like your roadside billboard.  Being on page three of the search results is like having a sign on a country back road.  Page one of the search results is like the big screen in Time Square.  Now, imagine Time Square is completely populated with people looking for your product or service.  That is what it is like to be at the top of the search results for the right keywords.  With a well written page description, some viewers will choose you!  And compared to real billboards, on which it is impossible to track performance, on the web, we can substantiate where all your traffic is coming from. We monitor and report on your search engine positions, so you know where your "billboards" are located at all times. 

Some people refer to SEO or Search Engine Optimization as the "free" version of online marketing and Search Engine Marketing as the paid option.  They don't mean free to implement, unless of course you have the skill and expertise at that type of thing.  They mean it is free to submit your website to the search engines, once it is optimized and it is free to show up in their search results.  Heck, it is even free to all when someone clicks on a link, unless they are clicking on a sponsored listing.  Have you seen those listing in the search results that appear in the shaded box above the other results, or down the right side of the screen?  Those are the backbone of SEM or Search Engine Marketing.

 

They may not be free, but they are affordable.  Any marketing budget can support an effective pay-per-click campaign(that is what we call those things).  So, your search engine positioning is not quite where you want it, yet.  No problem!  A professional Adwords campaign on Google can get traffic to your website immediately. Lucky for you, we have been trained by Google on the most efficient use of their technologies; and the technology is amazing.  Do you want to advertise your purple widgets to only people in Santa Clarita that search for purple widgets, at a certain time of day? No problem.  Not only can we do that, but we can run multiple ads for different products, marketed to a different areas and you will determine the budget.  They show your ad when someone searches for the terms we have chosen and you do not pay until someone actually clicks on it.  The link in your ad takes them to the page on your site that talks about the product they searched for and from there we can track conversions.  You will know precisely what your advertising dollars are doing for you.

 

Google is not the only game in town, but by far the Goliath.  We are also trained by Yahoo and are constantly studying the trends, the strengths and the weaknesses of both providers.  Based on your needs, we can tell you what would be best for you.  This is another very effective tool to help accomplish your goals for your website.

 

Social Marketing

All the buzz these days seems to be about social networking websites, about social marketing online.  It has proven to be a very powerful marketing tool for many businesses and individuals. As with every new and hot tool, this one has become inundated with people trying to capitalize on the movement. There is still something to be gained from social networking websites, but isn't the answer for everyone.  We will let you know if your business is one that could benefit from facebook, myspace, twitter, squidoo and all the rest.  Those reaping the most rewards from this option are commited to the process, not using it as a quick fix to get some traffic to their website.