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Magical Productions writes and publishes articles on web marketing, search engine optimization, search engine marketing, PPC campaigns and many other topics for businesses and individuals who want to learn about web marketing.

Want A Website Someone Else Is Using? The Benefits Of Custom Websites.
Picture this: You're in the market for a new or redesigned website and you find an attractive offer that is somewhat less than other companies have been quoting you. You're not a web designer or technology person by trade, so you can only compare what you know. The price is right and you like what they have to say. But did they promise you a custom website?

What you may not know or ask about is who is making this web site for you? Who is actually doing the graphic design that you'll review and approve before the programming is done? Is their quote for a truly custom website? Who is actually doing the programming and is it from scratch or an out-of-the-box, template website? Ask yourself, do you really want a website that someone else has?

If you don't ask these questions you are likely to end up with and off-the-shelf, templated website. Many providers are selling that these days and it's a "one size fits all" solution to a problem that is not easily solved by wrapping a big bed sheet around it.

In today's technology driven world a website is your gateway to clients who you haven't even met. Using a templated website that uses some off the shelf programming will not deliver a custom website to your customers, nor a custom solution to your needs. It's going to be what that development company can provide. It's the easy way out.

Don't settle for less and don't skimp when it comes to one of your biggest brochures. This situation is even magnitudes worse when your online presence is more than just a brochure. If this is a functional piece of your business (online shopping, community interaction, etc) then you're selling your business short. It's a cheap way to get started, but consider this. Once you're started with a less than optimal website, where do you go from there? It's more costly and time consuming to take an off the shelf product and convert it into a custom website. Start with all the tools you need from the beginning and invest in a custom website that will grow your business.

Magical Productions is your local source for custom website design and web marketing in the Santa Clarita Valley. You can find them online at on email at or via phone at 661-977-9509.
Previous Articles:
  • Website Hosting & Me (August, 2010)
  • Good, quick and cheap... pick two, no more. (December, 2008)
  • Want a website someone else is using? The Benefits of Custom Websites. (September, 2008)
  • Selling Online - The Advantages of Custom Shopping Carts (August, 2007)
  • Selling Online - Your E-Commerce Options (July, 2007)
  • Web Site Helps Valencia Non-Profit Organization (June, 2007)
  • The Key to Web Site Success: Content, Content, Content! (May, 2007)
  • Search Engine Marketing: You Gotta Pay to Play (April, 2007)
  • SEO You Want To Be On Top (March, 2007)
  • I Have a Website, Now What? Web Marketing is the Answer. (February, 2007)
  • Can Your Business Afford It’s Own Website? (November, 2006)
  • Small Business Websites: Your Customers are Online…Where Are You? (October, 2006)